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[wispfox]

Now I want to know if people riding the subway in Boston are seeing giant, curvy women in their underpants on the walls of all the MBTA stations... If not, they _should_!

Comments

[dancingwolfgrrl.livejournal.com]

Yeah, there definitely are posters everywhere.
The irony is that they're mostly accompanied by ads for Dove's "Intensive Firming Lotion." They have catchy slogans, like "Let's face it: firming the thighs of a size 2 supermodel isn't exactly a challenge."

It's a bizarre double message: "Look, all these women are beautiful! But they'd be even *more* beautiful with firmer thighs!"

[wispfox.livejournal.com]

*snort* That's an odd message, yes.

And I still love your icon. ;)

[lightgatherer.livejournal.com]

Now see, I took a different message from this. One of the slogans I've seen is "Dove's Intensive Firming Lotion: As tested on real curves." To me, this implies that the pictures are of the women after using the lotion. Their thighs, though not small, don't have a single jiggle in sight.

What I think of when I see these ads are that the women are fit, of a variety of sizes, and all beautiful in their own way. While more variety in the ads would be nice, I don't think that a woman with large amounts of cellulite would be able to promote a firming cream as effectively.

I don't think that the ads convey the message that all women are beautiful but rather that a wider range than is commonly accepted are beautiful. It's not a perfect message, but I think that it's an excellent step in the right direction.

[dancingwolfgrrl.livejournal.com]

I think it's heading in the right direction -- it's just bizarre to me that they picked firming lotion instead of, say, soap for this campaign :)