[links]

[wispfox]

Fascinating link from dancingwolfgrrl, Implicit Association Test, where it attempts to sneakily figure out if you have implicit associations about various things.

Comments

[metahacker.livejournal.com]

They do attempt to counterbalance that by counterchanging the order of things; everyone will have a slight preference for the association they've just learned (the first one they are presented); they account for this to a certain extent.

It's an interesting, and reasonably-well documented result, that you can get cognitive dissonance (and therefore slightly slower reaction times) from grouping things you find dissimilar. Stroop tests -- like "read the *colors* of this text: " -- are an extreme example of this. Extrapolating "you find it hard to associate Rich and Black" from this is a bit more dodgy, however.

I need a brain icon.

[leiacat.livejournal.com]

I am certainly not arguing that the associations exist; I am, however, wholly unconvinced that this testset does an adequate job of compensating for other factors. What little I've seen of it, the results seem fairly bogus to me.

[dancingwolfgrrl.livejournal.com]

Yeah, they use some algorithm to compensate to some extent. Interesting anyway, even if not a totally valid measure :)

[wispfox.livejournal.com]

Brains!

(ok, not quite what you meant. ;)